Madlen Jekova

Executive and Innovation Leader, Managing Director Bulgaria Agricultural Market Information System

Madlen Jekova is an executive and innovation leader working at the intersection of agricultural market intelligence, data, AI and human-centered transformation. As Managing Director of Bulgaria’s Agricultural Market Information System, she leads the development of data-driven approaches to market transparency, price intelligence and evidence-based decision-making across the agri-food value chain. Her broader work explores how AI, predictive analytics and interconnected data ecosystems can strengthen food-system resilience while keeping human adaptability and wellbeing at the center of technological transformation. At Circular Gaia Athens, Madlen brings a practical perspective on turning fragmented agricultural data into actionable intelligence – connecting markets, technology, institutions and people to build smarter, more resilient and circular systems.

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